ON MARCH 7-9, Launch Tennessee will re-activate "Tennessee House" in Austin within the city's massive South by Southwest Festival.

A year ago, in spring 2024, invitations to SXSW attendees to attend the inaugural Tennessee House reportedly drew an even 8,000 RSVPs, and ultimately 2,172 confirmed attendees, representing 24 nations, according to an April 18, 2024 report by LaunchTN CEO Lindsey Cox.

Last year, the Top 5 countries-of-origin for guests attending Tennessee House "1.0" were United States, Canada, Brazil, Germany and Japan, CEO Cox also reported.

Note: If you'd like to attend, there's no charge to register for the daytime TN House programs and-or to separately register here for a special evening reception -- however, registration does not guarantee admission to either event, because priority admission goes to people who have previously registered for SXSW, per se -- and, of course, venue capacity could limit admissions at some junctures.

Again this year, the Tennessee House venue is within Electric Shuffle Austin, located just a 9-minute walk from SXSW's hub, the Austin Convention Center.

East Tennessee representatives anchor Day 1, Chattanooga and Nashville together anchor Day 2, Memphis gets Day 3 aka "901 Day."

LaunchTN VP-Marketing Rory Levine said Feb. 21 that details on some speakers, etc., await confirmation, so there could yet be further tweaks.

The organizers have provided a map of the entire offering here. A few highlights here:

► Oracle (representatives and topic not yet announced). As luck would have it, we note that Austin is currently Oracle's world headquarters, but Oracle Chairman Larry Ellison announced in 2024 that Nashville will assume that headquarters role.
► Participants include representatives of Tennessee-based Adele Health (Mark Norton, Tyler Boyd); Daily Crunch (Kenzie Steel), Happenstance Whiskey (Paige Parker), and N.B. Goods (Camille Alston).
► Representatives of Vanderbilt University School of Engineering are expected to discuss use of the Biofidelic Instrumented Head Form. BIHF simulates effects of blast and other brain impacts suffered by soldiers, and possibly football and hockey players. (Tonia Rex and Doug Adams)
► Other groundbreakers with Chattanooga ties that are expected to appear include The Company Lab CEO Tasia Malakasis; Fluix; Motoring Labs; RueData; Shappi; Station; Terminus Technologies; EPB (Janet Rehberg); IonQ (Peter Chapman); Qubitekk (Duncan Earl); and the Chattanooga Quantum Collaborative (Charlie Brock).
► Memphis: Brent Mayo of xAI, and Ted Townsend and Troy Parkes from the Greater Memphis Chamber.

SXSW ticketing can be segmented or Full-Festival. Prices rise again in four days.

SXSW is majority-owned by Penske Media Corporation, which has operations concentrated in Los Angeles and New York City; and, PMC has units with important roles related, e.g., to the Academy of Country Music Awards, airing this May from Frisco, Texas.

Electric Shuffle is a U.S. unit of UK-based Flight Club Darts Ltd. VNC's rare prior mentions of SXSW here. VNC

. last updated 1655 24 February 2025