Updated: G2LYTICS filed Dec. 18, 2017 on a further $2MM raise effort. Details here. -Ed.

STEALTHY serial entrepreneur Ed Braswell has launched another fintech platform, and this time he's gunning for people who owe sales tax, rather than the federal income tax-filers he supported with Link2Gov or deal-driven credit cardholders targeted by edo Interactive.

Delinquents targeted by startup G2Lytics LLC include New Economy providers such as Uber and Lyft who aren't reporting sales tax, plus out-of-state e-commerce businesses with sales in other states, G2Lytics says.

Artful share-economy dodgers worldwide have been served -- G2Lytics is now apparently looking down from the Amazon Web Services (AWS) Government Cloud, operating as "the new global standard in sales tax fraud identification." Related OECD document just out.

Braswell, 57, has not yet responded to phone and email queries from Venture Nashville. This story will be updated, as warranted. Our broader Fintech coverage is here. Earlier Braswell coverage is here.

Ed Braswell

Braswell and co-founders filed with the SEC for G2Lytics June 13, reporting completion of a $1.2MM capital raise.

Newly launched G2Lytics has been in the works for more than a year, well before Braswell's announcement this January of the sale of the remainder of Franklin-based edo Interactive to Saint Paul-based Augeo Marketing, on undisclosed terms.

The Augeo deal's T's were crossed 10 years after edo's founding and untold growth fueled by institutionals including Clayton Associates, Baird Capital, VantagePoint Capital Partners, Claritas Capital, Correlation Ventures, Nashville Capital Network and FCA Venture Partners (Clayton affiliate).

edo had raised at least $91.6MM through 11 funding rounds, according to CrunchBase.

Braswell also served as president and CEO of Link2Gov for nearly eight years. The company was purchased by major Metavante in 2005 for a reported $63.5MM in cash.

VNC research indicates Link2Gov continues to provide IRS payment services, and facilitates the collection of real estate taxes, utility bills, vehicle registrations and license renewals, parking tickets, traffic citations, tuition payments, court fees and fines, hunting and fishing licenses, and various business licenses.

Much as with Link2Gov's earlier offerings, G2Lytics promises its solution complements existing resources and creates no burden on existing infrastructure.

In addition to Braswell, those associated with the filing include Howard Herndon and Pat Moran of BlackLine Advisory Group, which is affiliated with the Frost Brown Todd lawfirm; and, attorney Josh Rosenblatt, who has roles both with FBT and and BlackLine.

William Sasser, described as co-inventor of G2Lytics' patent-pending technology, is also named in the filing. He is an attorney who concentrates on civil-fraud ligitation. VNC research indicates he is a Vanderbilt University alumnus based in St. Louis; and, in the '90s he was general counsel to Saleskit Software, which sold to Deltek in 1998 for $6MM, according to media reports at the time.

G2Lytics' chief revenue officer is David Stephenson, who has previously held sales roles with Oracle, Metavante, Link2Gov and other tech companies.

Tim Garnto, is the startup's EVP Technology. He was until recently SVP-product engineering for edo, according to his Linkedin.

A predecessor to Link2Gov was founded in about 1995 as G-Link Corp. by Nashville entrepreneur Rich Roberts, who had also been a founder of credit card transaction processor PMT Services. VNC

. last edited 1056 23 june 2017