Tech Startup: O'Connell launches SearchViz
By Milt Capps Updated 10:47 a.m.
'Search' is the name of the game these days, and it's a big part of why Freddie O'Connell is leaving Southcomm Communications.On Friday, O'Connell will end his service as director of technology for Nashville Post Company and as Internet strategist for its parent, Southcomm. O'Connell explained it is essential that deployment, marketing and measurement of Web resources be integrated using analytic tools and techniques with the audience-generating power of social media, ranging from Facebook and Twitter, to instant-messaging. Prior to his Southcomm tour, O'Connell's Optimized sole proprietorship also focused on open-source technology development and deployment and strategy for Internet users prior to the surge of social media. Earlier, O'Connell was co-founder of Sitening, a Nashville web-development and search-engine optimization company; database architect and systems administrator for Sitemason, formerly known as MonsterLabs, a provider of hosted content-management and e-commerce solutions. O'Connell knows life beyond the cube, as well. A native Nashvillian, 32-year-old O'Connell is co-founder with Mary Mancini of Great Minds Media LLC. The company produces Liberadio(!), a four-year-old talkshow focused on politics and airing on WRVU 91.1 FM at Vanderbilt University. O'Connell's civic activities have included an unsuccessful 2002 run for the legislative seat held by State Rep. Beth Harwell of Nashville (R-56). He now serves on the executive committee of Generation Tennessee, and on the boards the Metropolitan Transit Authority, Walk/Bike Nashville and Belcourt Theatre.
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